Apple is reportedly developing a more affordable MacBook model that aims to enter the lower-priced segment of its laptop lineup. According to analyst Ming-Chi Kuo, this new MacBook will feature the A18 Pro chip, the same processor powering the upcoming iPhone 16 Pro and iPhone 16 Pro Max, potentially launching between late 2025 and early 2026.
Details on Apple’s Cheaper MacBook Rumor and Specifications
The rumored MacBook is said to sport a 13-inch display and will be available in four colors matching the entry-level iPad: blue, yellow, pink, and silver. Mass production is expected to begin in Q4 2025 or Q1 2026. This move represents Apple’s attempt to broaden its laptop offerings by providing a lower-cost option equipped with high-end chip technology.
Historical Context: Apple’s Previous Affordable Device Strategies
Apple’s history with lower-priced devices presents a mixed picture. For example, the redesigned entry-level iPad released in 2022 started at $449, which was not significantly cheaper than its predecessor priced at $329. Although visually similar to the higher-end iPad Air, the cheaper iPad’s value was limited, especially considering that iPad Air models frequently dropped to just $499, narrowing the price gap. More recently, the entry-level iPad has become more competitively priced, often selling for as low as $299 during sales.
Potential Cost-Cutting Measures in the New MacBook
Speculation suggests the new MacBook will be priced between $699 and $799. To achieve this price point, Apple might reduce certain features. For instance, while the latest MacBook Air models now start with 16GB of unified memory, the cheaper MacBook might retain 8GB RAM. Other possible reductions include fewer USB-C ports, omission of Touch ID, exclusion of the Center Stage webcam, and decreased battery capacity.
Impact of Feature Reductions on Usability and Appeal
Among these potential cuts, the absence of Touch ID could be significant, as it is a valued security and convenience feature. However, Apple has precedent for this in its base model M4 iMac, which does not include a Touch ID keyboard. Such adjustments could strike a balance between cost and functionality.
Evaluating the New MacBook’s Value Proposition
If priced at $699 with 8GB of RAM and some feature reductions, the MacBook could present an attractive deal. However, a $799 price tag would make it less competitive, especially since current MacBook Air models with 16GB of memory often go on sale near that price. For instance, the M4 MacBook Air is currently discounted to $849, and clearance sales have offered M3 MacBook Airs with 16GB RAM for as low as $699.
Additionally, educational discounts ranging from $50 to $100 could further lower the price for students, making the new MacBook more accessible within academic markets.
Market Outlook and Expected Sales for Apple’s Entry-Level MacBook
These discounted MacBook Air models will likely be the biggest competitors to Apple’s forthcoming budget MacBook. Ming-Chi Kuo forecasts sales of 5 to 7 million units of this model in 2026, indicating Apple’s confidence in its market potential despite the uncertainties around specification and pricing.
The new MacBook could reshape Apple’s laptop lineup by offering a lower-priced option powered by the advanced A18 Pro chip, but its success will depend on the balance Apple strikes between cost savings and feature retention.